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AAFCPAs Recognized Nationally for Marketing Achievement

Wins Coveted Awards for Their Website and Rebrand

AAFCPAs wins coveted marketing award - Matthew Boyle, Patrick Huegel, JoAnne Starks, Taylor QuigleyAAFCPAs was recently recognized nationally by the Association for Accounting Marketing (AAM), and honored with coveted Marketing Achievement Awards (MAAs) in two categories:  Integrated Rebrand and Website.  Winners were announced at the much anticipated AAM-MAA Gala, held June 8 at the 2015 AAM Summit in Orlando, Florida.
“We are thrilled to be honored by AAM, and exceptionally proud that our rebrand and website were recognized by expert category judges, including professionals in marketing, advertising, communications and design,” said Matthew Boyle, Chief Marketing Officer (CMO), at AAFCPAs.  “We are very privileged to market such an authentic brand.  You can be the best marketers in the world but if your brand is not authentic, clients will see right through it.”
In January 2015, Alexander Aronson Finning CPAs announced the adoption of AAFCPAs as its global brand name, unveiled a new logo and website, and adopted “great minds | great hearts” as its tagline. The change better reflects the company’s growth and evolution as the preeminent independent, regional CPA and consulting firm with national and global reach.
“The new brand encapsulates the energetic culture of AAFCPAs, the positive difference we make for our clients and our generous spirit which benefits the communities where we live and work,” adds Boyle.
AAM’s Marketing Achievement Awards recognize outstanding achievement in accounting marketing nationally, and feature awards in multiple categories, including: websites, branding, content marketing, and multimedia.  Awards for marketing accomplishment were presented at the 26th edition of the AAM Summit, where expert judges selected from over 125 final entries. Winning entries were also recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results.

About AAFCPAs

AAFCPAs is an attractive alternative to the Big 4 and National CPA firms. We provide best-value assurance, tax, business consulting, and information technology advisory solutions to nonprofit organizations, commercial companies, wealthy individuals, and estates. Since 1973, AAF’s sincere approach to business and service excellence has attracted discerning clients along with the best and brightest CPA and consulting professionals. AAF donates 10% of its net profits annually to nonprofit organizations.

About the Association for Accounting Marketing

The Association for Accounting Marketing (AAM) promotes excellence, and elevates the professional stature of marketing, business development and other practice growth professionals to the accounting profession, directly impacting members’ professional development and careers through education, networking and thought leadership. Founded in 1989, AAM has more than 700 members nationally.

About the Author

Matthew Boyle
Matthew Boyle brings strategic business insight to the AAFCPAs Partner team.  As the firm’s Chief Marketing Officer, he is the leader of the brand and focuses on AAFCPAs’ client experience, ensuring the authenticity of the value proposition across all practice areas.  Matthew joined AAFCPAs in 2013 and has 13 years of diverse experience in public accounting and professional services consulting.  He closely monitors the needs of AAFCPAs’ client base, and continuously studies trends on the changing role of the CFO to ensure the firm fulfills its promise to provide the highest quality assurance, tax, and consulting solutions to buyers who appreciate exceptional value.

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